3 min read · June 28, 2024

Walmart Marketplace Fees: A Comprehensive Guide to Walmart Seller Fees


By Michael Schwartz

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Stepping into the grand arena of Walmart Marketplace can be both exhilarating and daunting for any excitable online retailer. With such a vast eyewatering ecosystem, understanding Walmart Marketplace Seller Fees becomes a critical part of staying afloat and profitable. So, let’s get you through the ins and outs with this extensive guide to Walmart Marketplace Fees.


What Are the Walmart Marketplace Fees To Sell on Walmart?

How Much Does It Cost to Sell on Walmart Marketplace?

When you're poised to sell on Walmart Marketplace, one of the first things you might ponder is, “How much is the cost to sell on Walmart?” If money doesn't grow on trees, knowing all about the seller fees is essential. Unlike some secretive online marketplaces, Walmart doesn't charge a subscription fee. Instead, the cost revolves around a marketplace referral fee based on product categories, which typically span from 6% to 20%.

What Is the Referral Fee for Walmart Marketplace Sellers?


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The term “referral fee” might send shivers down your spine, like a ghostly whisper, but fret not. The Walmart referral fee is a percentage of the sale price, exuding simplicity and transparency. Whether you're vending tech gadgets or fashion wonders, marketplace referral fees vary. For instance, your beloved books might conjure up an 8% fee, while personal computers hover around 5%. Walmart charges these fees to maintain platform integrity.

Are There Monthly Fees for Walmart Sellers?

Sit tight, dear retailer, for Walmart’s good news: no monthly subscription fees! Yes, you read it right. Unlike Amazon, a paradise dotted with subscription fees, Walmart doesn't levy any monthly fees on sellers. So even if you're selling whimsically or 365 days a year, there are no additional marketplace seller fees to worry about. This structure can make setting up your seller account feel like a serene afternoon at the park.

How Do Walmart Marketplace Selling Fees Compare to Other Platforms Like Amazon?

Comparing Walmart Seller Fees vs. Amazon Seller Fees

Ah, the eternal battle—Walmart versus Amazon! Comparing Walmart's seller fees to Amazon’s is like comparing apples to oranges. While Walmart sticks to a straightforward marketplace referral fee system without subscription fees, Amazon's platform shuffles fees like a deck of cards, including referral fees plus a subscription fee for the Professional Seller Plan. The direct comparison often paints Walmart as a more affordable belle to waltz with in many situations.
If you want to learn more about Amazon Seller Fees, click here or here.

Advantages of Selling on Walmart Marketplace vs. Amazon

Why might one lean towards Walmart Marketplace over Amazon's bustling bazaar? Besides skipping subscription fees, Walmart's lower referral fee percentages help keep your margins sweet. The iconic Walmart buy box, easier to conquer, offers another crucial advantage. Fewer sellers on Walmart mean less competitive pressure. Navigating the Walmart Seller Center feels like a breezy walk compared to Amazon’s labyrinthine Seller Central.

Disadvantages to Consider When Selling on Walmart vs. Amazon

Every rose has its thorns, and Walmart Marketplace isn't exempt. Fewer sellers sometimes mean fewer buyers, potentially limiting reach compared to Amazon’s expansive customer base. Moreover, Walmart's application to become a marketplace retailer can be slightly more stringent. The hidden fees might be minimal, but the policies can occasionally be rigid. Overall, it’s essential to consider both platforms with a balanced view.

What Are the Specific Fees Involved in Walmart Fulfillment Services?

How Much Is the Storage Fee with Walmart Fulfillment Services?


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The often-overlooked storage fee can sneak up like a stealthy ninja. When using Walmart Fulfillment Services (WFS), storage fees depend on item size and time of storage. Imagine your warehouse is a cozy home; smaller items cost less, while bulkier goods demand higher fees. During off-peak seasons, standard charges apply, but when holiday magic stirs, expect a seasonal spike. The costs align to ensure you have enough wiggle room to breathe, keeping inventory storage neither stingy nor extravagant.

What Are the Fulfillment Fees for Using Walmart Fulfillment Services?

Utilizing Walmart Fulfillment Services is like hiring a butler; it comes at a price. Fulfillment fees cover picking, packing, and shipping services, encompassing both joy and cost efficiency. These fees vary but are competitive, especially when scrutinized against Amazon’s Fulfillment by Amazon (FBA) charges. Factor in weights and dimensions as fulfillment rates can morph as product characteristics change—unlike that fictional fixed flat rate dream.

Additional Costs to Consider with Walmart Fulfillment Services


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In addition to storage and fulfillment fees, brace yourself for some extra expenses. Surprises, while charming in a box of chocolates, are less adorable in fee statements. Keep an eye out for potential long-term storage charges for products overstaying their welcome. Moreover, labeling and prep fees could sneak into the mix. Remember, always read the fine print and sidestep the labyrinth of hidden fees.

How to Get Accepted to Sell on Walmart Marketplace?

Requirements to Start Selling on Walmart

Initiating your journey as a seller at Walmart, you need to meet specific criteria that ensure quality and reliability. Prospective sellers are required to have a U.S. warehouse, a track record of e-commerce success, and a diversified product range. Multi-channel fulfillment capacity is a plus. And don’t forget the tax identification numbers! It's like a prestigious club; not everyone makes the cut, but if you do, kudos!

Steps to Setting Up Your Walmart Seller Account

Setting up your Walmart seller account involves a methodical dance. First, complete the online application with detailed company information. Post-approval, register through the Walmart Seller Center and categorize your products meticulously. Then, head through various compliance checks and verifications like ID verification, insurance papers, and more. The process, while stringent, enhances your aura as a marketplace retailer worth its mettle.

Common Mistakes to Avoid During the Application Process

While diving into the Walmart marketplace, avoiding common pitfalls is crucial. Underestimating the level of detail required can doom hopeful applications. Incorrect or mismatched information, missing documentation, and falling short on marketplace suitability (think niche products selling poorly) can send applications to the dreaded rejection pile. Perfect patience, thorough preparation, and a pinch of diligence can save the day!

What Do You Need to Know About Selling and Pricing on Walmart?

How to Set Competitive Pricing on Walmart Marketplace

Pricing on Walmart Marketplace is like high-stakes poker. To stay ahead, prices must be beautifully balanced—not too high to deter customers, nor too low to sabotage margins. Competitive pricing research is your double-edged sword. Use Walmart Seller Center's tools and pricing analysis relentlessly. Competitive prices win customers, so hit that sweet spot that makes your products irresistible while the profits sweetly roll in.

Tips for Winning the Walmart Buy Box

The coveted Walmart buy box is akin to capturing a rare butterfly. The secrets to winning the Walmart buy box include ensuring stellar seller ratings, maintaining competitive pricing, and keeping inventories well-stocked. Fast shipping and immaculate service stand as keystones. Meanwhile, incremental enhancements in your reputation via consistent positive feedback propel you closer. It’s not an overnight victory, but persistence can lead to joyous euphoria when you finally "win the buy box."

Managing Your Payoneer Account for Walmart Payments

To handle payments, Walmart uses Payoneer accounts—a secure and direct method. Already have a Payoneer account? Splendid! Ensuring seamless transactions, link your account via Walmart’s Seller Center smoothly. Accurate configuration and regular monitoring help dodge payment headaches. Dashboards provide transparency on disbursements, giving you the upper hand in managing finances. Your cash flow remains in good rhythm akin to a well-directed symphony.
Here is more information about Walmart Payment Methods.

In Conclusion, stepping onto the Walmart Marketplace can amplify your retail presence considerably. While the fees may appear labyrinthine, breaking them down to their essence unveils the potential for a profitable surge. Armed with this holistic guide, embark on your Walmart journey with confidence, avoiding pitfalls and reveling in the perks. Happy selling on Walmart!

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Michael Schwartz

Michael is the CEO and co-founder of taxomate, one of the leading ecommerce accounting integration software solutions.

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